Daniela Piryova


PI Partner


PI Associate/Bulgaria

+359 88 870 16 68dpiryova@primadvice.com

Daniela Piryova - PI Associate/Bulgaria

Daniela Piryova is the founder, managing partner and principal consultant of PRIMA Advice OOD in Sofia, Bulgaria and has extensive experience in setting up and transforming organizations and teams with local and international companies in Central and Eastern Europe in the last twenty years.


Organizational design; Corporate and HR Strategy; Change Management; Performance and Talent Management; Learning and Development; Business Transformation, Restructuring, Start-ups; Workforce Planning & Recruiting; Engagement & Retention; HR Budget and Planning; HRIS implementation; Workforce Analytics and HR Metrics; Individual & Team Coaching; CEE and SEE regional competency.

Professional Experience:

Managing Partner – PRIMA Advice OOD, Bulgaria; Group HR Steering Manager, CEE & SEE countries - HETA Asset Resolution AG, Austria; Interim HR Manager - HYPO Alpe-Adria International Bank AG, SEE countries; Director HR & Administration – Mercator, Bulgaria; HR Manager – National Distributors, Bulgaria; HR Consultant – AIMS Human Capital, Bulgaria


International MBA – European School of Economics, Italy; MBA – New Bulgarian University, Bulgaria; MA in English Philology – Sofia University “St. Kliment Ohridski”.


Certified Analyst and Associated Partner in Bulgaria of The Predictive Index® (PI)  

Certified LEGO® Serious Play® Facilitator – The Association of Master Trainers in the LEGO® Serious Play® Method

Certified Individual and Team Coach and a member of the International Coach Federation and ICF Bulgaria  


Bulgarian, English, Italian, Russian

City of Residence and Country:

Sofia, Bulgaria


00 359 88 870 16 68

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